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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? It costs less than $100 per year to run a website, and—unlike the print publishing era—no reputable editor or printing costs stand in the way of immediate, uncensored, worldwide distribution. Certainly, in digital marketing, it’s a shortcut to success. Or Monroe, Montana?

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Loading… Markets. Loading… Market Data. Media & Marketing. Marketing & Strategy. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Pennsylvania. » More.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Identify changes in your marketing mix/strategy. More on that below.).

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Out of the Crisis #21: Tomas Pueyo on the hammer and the dance, political polarization, and how the pandemic will affect the way we live and work

Startup Lessons Learned

How do we cut through the news in the disinformation campaign? So really it is not just the English-speaking, but since you're talking about addressable market, I had a thought about it. I think that addressable market is probably, maybe, in the tens of millions, maybe hundreds but definitely not in the billions. It's crazy.

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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. That's just not enough to move the dial on policy.