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Steps to Improve the Results of Google Ads

The Startup Magazine

Not every brand is leveraging PPC marketing these days, meaning that it could be a great opportunity to gain an advantage over your competition. And creating a successful campaign should not be that much of a problem if you follow the steps mentioned below. Managing everything on your own can become too difficult at times.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses. How click fraud works. There are many ways to implement click fraud.

PPC 121
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

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The Best Books for Marketers (New and Old)

ConversionXL

We put together a (non-comprehensive) list of some of the best marketing books, both new and old, to help you become a better marketer—and a better person. You’ll get an inside look into some of the most successful marketing campaigns of all time. They are withholding benefits that considered necessary to compete.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Lack Management Support or Buy-in? Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail.

Analytics 124
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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. If you want to start a drip marketing campaign, Drip is a natural choice.