Both Sides of the Table

JULY 17, 2017

So it should have been predictable that when Donald Trump kicked off his campaign for the presidency with race-baiting comments against Mexicans after a long campaign claiming that the first African-American president wasn’t born in the US that I would speak up. You should, too. It is beautifully done.

South America 197

South America America South Africa United States 197

Duct Tape Marketing

NOVEMBER 9, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. Not just jumping into the tried and true, let's go do social media, let's go do Facebook ads, let's go do you know, video advertising or whatever.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

YoungUpstarts

MARCH 11, 2018

The Chrysler’s ATL (Above the Line), “Eminem commercial” — that cost around 12 million $— is a perfect example of a well-focused, mass marketing campaign. Even placing a lemonade stand under the inclement sun of Sacramento at 2:00 pm, just after the finish line of a marathon, is understanding a target necessities, for example.

Los Angeles 180

Los Angeles Marketing Sacramento Detroit 180

Hearpreneur

JUNE 25, 2016

Thanks to Anthony Mancuso, Electricians of Sacramento. #2 Thanks to Rob Boirun, PopNet Media LLC. #4 The best part about being en entrepreneur and small business owner is experimenting with different tactics, outreach techniques, marketing campaigns, and benefits. There is nothing in this world that can even remotely compare.

Entrepreneur 70

Entrepreneur Sacramento Advertising Campaign 70

Hunter Walker

APRIL 9, 2015

We create a great reading experience for the web, as well as a print edition, which gets delivered with select Sunday editions of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. DMcG: Most of the really good magazine-style features we read are published by East Coast media companies. Would New York Sunday work?

California 48

California San Francisco Los Angeles Sacramento 48

Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 105

Metrics Campaign Analytics Framework 105

Duct Tape Marketing

SEPTEMBER 26, 2018

One of my favorite examples from the book is a restaurant in Sacramento, California called Skip’s Kitchen. They’re taking patty melt selfies, and they’re calling their mom, and there’s all kinds of social media, and a high school marching band plays. I’ll give you a quick example if I may. Jay Baer: Yes.

Montana 56

Montana Viral Sacramento Differentiation 56