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When social media goes bad: a cautionary tale.

crowdSPRING Blog

One of the most enduringly popular ad campaigns in memory is from the California Milk Processor Board – “ Got Milk &# has become an iconic part of the cultural landscape and has been shared, copied, parodied, and imitated over and over again. Even FunnyorDie came up with a vicious parody ripping the campaign. The lesson?

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Life After the Funnel: 6 Reasons why You’re Neglecting eCommerce Customer Retention

The Startup Magazine

Image Source: The Next Scoop ) Just under half of all ecommerce startups spend their monthly marketing budget on creative campaigns, social media targeting and traffic-generating strategies. Target large demographics, drop a creative campaign on social media and just don’t forget about the customers who have already converted.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. RSS Feeds. --> --> Bookmark FOLIOMag.com. Careers Home.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

You know Robert talks about BabyCenter.com from Johnson and Johnson all the time and how they created this standalone media property that enables them to not only sell more of their stuff but to create more products and services that they never thought was possible. John Jantsch: Because social media marketing requires content.

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[US][Competition] U.S. Chamber of Commerce DREAM BIG Small Business Of The Year Award 2012

YoungUpstarts

Virginia Eye Consultants (South Eastern). In the past five years, RenFro has ran an annual Pink Label campaign that has raised more than $80,000 for research into breast cancer. Their New York franchise is the fastest growing in the world. Boasting revenues of up to $1.5 About America’s Small Business Summit.

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Why You Should Embrace Transparency Marketing

ConversionXL

It was started by Brad Blanton, a Virginia-based psychotherapist, with the hopes of improving lives through telling the truth – seemingly simple, yet exceedingly difficult in practice. A few years ago a story propagated major publications and garnered some interest. The subject? A little movement known as “radical honesty.”.

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The fundamental lesson of the forces governing scaling startups

A Smart Bear: Startups and Marketing for Geeks

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.