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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Greycroft is an early-stage VC.

Partner 240
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How we can fix online video advertising’s weakest links

The Next Web

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. Original online content has taken the major steps towards TV standards in terms of production level, content formats, resolution standards, and even media buying methods.

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The Power of Twitter in Information Discovery

Both Sides of the Table

They need a stronger campaign about consumption rather than sending Tweets. Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. Twitter resurfaces things and can drive old content viral. Consumption, consumption, consumption. Twitter is information discovery.

XML 349
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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Monitor Social Media Reputation.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), In the Build stage we use YouTube as an media platform. #4. When I have a choice, I now buy Prudential. Because of YouTube.

Analytics 149
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6 Important Startup Trends that Defined 2011

mashable.com

Facebook 2012: What the Future Holds for the Social Media Powerhouse. How to Launch a Social Ambassador Campaign. Latest Social Media News. Latest Media News. Hyundai’s Super Bowl Blog Campaign a Lesson to Marketers. Facebook 2012: What the Future Holds for the Social Media Powerhouse. 13 Comments.