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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Platform that provides radio music programming via crowd sourced contributions from social community; programming is syndicated nationally. Total raised: $29.5mm.

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The Power of Twitter in Information Discovery

Both Sides of the Table

They need a stronger campaign about consumption rather than sending Tweets. Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. Twitter resurfaces things and can drive old content viral. Consumption, consumption, consumption. Twitter is information discovery.

XML 349
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How we can fix online video advertising’s weakest links

The Next Web

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. Bringing the two closer together through real native advertising is the key to better campaign results. Yuval Brener is CEO of Carambo.la , an interactive video enrichment platform.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . This provides us more time to develop meaningful relationships with prospects and customers.

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The Top 15 Business Trends to Avoid for 2018

Mike Michalowicz

Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. You can’t architect a viral success. Thanks to Kenny Jahng , Big Click Syndicate LLC. Tactics without strategy is a trend to avoid!

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6 Important Startup Trends that Defined 2011

mashable.com

How to Launch a Social Ambassador Campaign. Hyundai’s Super Bowl Blog Campaign a Lesson to Marketers. viral video. Global Syndication Partners. Old Profiles: How People View Them Differently [STUDY]. Top Related Stories. The Android-Powered Smart Watch Marries Luxury and Tech. 13 Comments. or Twitter. Robert Jaeger.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube?

Analytics 149