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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. Most people totally advise against stealth.

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It’s Cool When You are Not Square

Austin Startup

Recently rated by GigaOM as one of the 10 Austin Startups You Need to Meet at SXSW 2012, SubtleData is a Platform as a Service (PaaS) company that provides mobile app and mobile web developers with iPad enclosures, back-end software for retail apps and integrated payment processing.

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10 Secrets of Successful Crowdfunding - From Scott Steinberg

ReadWriteStart

Crowdfunding works for creative projects - apps, consumer products, software - that resonate with average, everyday people. SS: You have to be strategic because there’s no stealth mode. SS: One is, “Hey, I’ll launch [the crowdfunding campaign] and that’s when the work stops.” That’s what you’re competing with.

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30 Entrepreneurs Reveal Their Favorite Disruptors

Hearpreneur

Their marketing campaign has been quite strong and, while many features are the same, it offers a competitor, which makes both platforms better because of how hard they must work to stay on top. He has also been an outspoken advocate for the power of collaboration and open-source software. campaigns with my CallScaler solution.

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Announcing our investment in Inflection.io – marketing automation for product-led growth

Version One Ventures

We’re very excited to announce our investment in Inflection.io , as the company comes out of stealth with a $5M seed round. If you wanted to buy new software, you talked with a salesperson. Inflection is purposefully built to meet the demands of product-led companies, enabling tailored marketing campaigns across the customer lifecycle.

B2B 105
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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

ReadyTalk, a 15-year-old web conferencing software company, launched an internal startup. As part of this process, the company’s CMO Rishi Dave, is encouraging teams to launch campaigns faster. The United States Digital Service, a federal government agency, is building a ‘stealth startup.’ Read about Prerna’s journey here.

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Demo day arrives for Springboard’s Internet of Things accelerator

The Next Web

The eighth is currently operating in stealth mode (yes, even on demo day) but we’re digging to find out more about them. The unit itself is essentially a mini portable Wi-Fi-based broadcasting station and software development platform, WiCastr said. TaxiCast by London-based BrightMove Media wants to revolutionize advertising on taxis.

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