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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Click on over and give us a review on iTunes, please! So they've got new competitors and then also new technology. The new technology is the generative AI that they invented, and they have the technology, but it just doesn't work well enough for them to really launch it the way they would want to.

SEO 70
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. million users making it considerably larger than some of its peers that have historically received more tech press inches. Greycroft is an early-stage VC.

Partner 240
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The Minimalist Guide To Managing Your Brand Reputation Online

Duct Tape Marketing

Seems like if good reviews spread like wildfire, bad reviews would be rushing with light speed. Reviews, and how the masses consume them, are human nature, but this human nature can be fatal for online businesses especially at a time when 8 out of 10 customers treat and trust online reviews just like personal recommendations.

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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

The stakes are too high to risk losing business due to weak website design or poor user experience. For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. The results are quite technical but should give you an idea of how well your site performs.

Mobile 48
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Time is the Enemy of All Deals

Both Sides of the Table

We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. We moved into the legal process and final due diligence in January and February of 2000. If deals drift people start whisper campaigns. We ended up agreeing a term sheet for $16.5 You never know.