Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. LTV is imprecise.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

OCTOBER 2, 2023

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). Use this voice consistently across all marketing materials and communication channels. However, despite their best efforts, they struggled to gain traction.

Design 105

Design Product Churn Rate Architecture 105

The Next Web

FEBRUARY 21, 2015

The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps) ?and Conversions, leads and churn rate. Entrepreneur Analysis and Opinion How-To''s' Nick is the founder and CEO of Delmondo. Modern marketers look at things like working dollars vs. non-working dollars.

Churn Rate 60

Churn Rate CPA Hiring Marketing 60

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Both Sides of the Table

JULY 27, 2013

Last year I wrote a blog post on entrepreneurs with a chip on their shoulders. A chip on one’s shoulder as in, “F**k the system, it’s broken and I want to fix it” is exactly the energy I look for in entrepreneurs. But even if a VC is nasty a rant email back isn’t the right way to channel your frustration.

Churn Rate 371

Churn Rate Vesting Viral eCommerce 371

Cracking the Code

DECEMBER 11, 2015

The best entrepreneurs are often those who can articulate their vision and roadmap in a simple, elegant and purposeful manner. 6 Passion While everyone wants to make money, good VCs look for more in an entrepreneur than the desire to cash out. They invest in entrepreneurs who want to change the world.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48