Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). That bit is easy.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

MAY 22, 2018

The fast-growing startups at this stage meet frequently to review the issues that customers have and come up with solutions to the roadmap of the product. Provide solutions to the issues facing the software or service delivery process of your startup. upgrade rate, gross customer churn rate. Early stage.

Customer 80

Customer Early Stage Churn Rate Startup 80

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. Involuntary Churn Prevention. If you’re like most SaaS marketers, you’re using content marketing as an acquisition channel. They recently invited me to try their software by focusing on two contrasting values. Reactivation. Activation.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. There are a ton KPIs you can track, but below are the most important for reviewing the health of your SaaS. Monthly Recurring Revenue (MRR).

Software Review 48

Software Review Metrics Revenue Acquisition 48

Up and Running

MAY 1, 2014

You’ve reviewed what a business plan is , and why you need one to start and grow your business. The company overview provides a quick review of the company’s legal structure and location, as well as some background on the company’s history if you’re writing the plan for an existing business. Read more ». Company Overview. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate? in an app).

Metrics 105

Metrics Analytics Marketing Acquisition 105

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password).

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 15, 2016

Support them with quick start documentation as well as example code and get out of their way as soon as you can.” Perhaps due to personal preference and ease of use… But they’re not just browsing, they’re converting. In fact, mobile app revenue for 2016 is estimated at $58 billion. via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48