Startup Professionals Musings

MARCH 31, 2023

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JANUARY 9, 2022

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

APRIL 3, 2019

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

OCTOBER 21, 2015

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Startup Professionals Musings

APRIL 1, 2017

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157