Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. MORE

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. MORE

Especially this time of year - when so many of us are assembling and committing to our professional resolutions and goals, questions arise as how to best develop financial (growth, revenues, and profits) projections for our businesses. This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) to proposals, to sales, to retention, to ongoing revenue. MORE

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. MORE

The conversion funnel is the most important part of every e-Commerce website. The visitor initiates his journey through the conversion funnel, but he never completes it. Otherwise, your conversion ratios and Funnel Visualization data will make no sense. MORE

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Where Are The Leaks In Your Conversion Funnel? the conversion). That’s your conversion funnel. MORE

For example, let’s say you have lead to sale conversion ratio of five percent. But what do those overall trends mean for revenue in three, six, or nine months? by Katleen Richardson , President of Marketing AdvantEdge. MORE

Especially this time of year - when so many of us are assembling and committing to our professional resolutions and goals, questions arise as how to best develop financial (growth, revenues, and profits) projections for our businesses. This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) to proposals, to sales, to retention, to ongoing revenue. MORE

Because you collect data about your business all the time — web traffic, revenue sources, expenses, customer behavior — and make decisions based on your (mis)understanding of that data. Leave a comment and join the conversation. They say "statistics lie," but they don't. MORE

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. MORE

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. MORE

Another alternative is to build one yourself, starting with a few formulas to extrapolate early revenues and expenses into the five-year projections normally requested by banks and investors. Each has a different set of variables for sales, revenue flow, marketing costs and personnel. MORE

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. MORE