Startup Professionals Musings

MARCH 12, 2013

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Online, everyone wants to know which ad each customer is most likely to click. Customer retention with churn modeling.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 18, 2016

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Online, everyone wants to know which ad each customer is most likely to click. Customer retention with churn modeling.

Analytics 120

Analytics Retention Social Media Campaign 120

ConversionXL

JANUARY 26, 2017

A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. The ROI of Post-Purchase Emails.

Retention 48

Retention Email eCommerce Software Review 48

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me? Sad, right?

Web 164

Web Design Marketing Security 164

ConversionXL

JULY 20, 2019

A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search). They also found that customer lifetime value (CLV) of email users is an impressive 12% above average. Promotional vs. transactional emails. Not necessarily.

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

DECEMBER 30, 2015

In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). They also found that customer lifetime value (CLV) of customers acquired via email is an impressive 12% higher than the average. Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

ConversionXL

NOVEMBER 16, 2011

Customers will often register on a site simply to view specific content or to use a particular service, and unless the content or service is truly revolutionary, they may not come back a second time. Getting a customer to subscribe to your offer is NOT enough. Customers really pay attention to the signup confirmation page.

Software Review 85

Software Review Technical Review Widget Email 85

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. I don’t know if you ever thought about the lead acquisition strategy to actually go out and find websites that currently have your target market and make an offer to buy them.

Technical Review 76

Technical Review Software Review Prospectus Audience 76