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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120
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4 Effective Direct Mail Marketing Tips

YoungUpstarts

Here are some important tips you must consider when you plan a direct-mail marketing campaign. Like most other marketing channels, it is vital that you start with accurate and relevant data. Other customization options include taglines, calls to action, and social media channels. Use a Data-Driven Approach.

Marketing 133
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How To Master Your Offline Marketing Plan

YoungUpstarts

Direct marketing methods promote quality customer service. Physical marketing materials properly channelled will help you to build a steady customer base. The development of business relationships depends on our distinctiveness to rise above the rest.

Marketing 124
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 248
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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 177
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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 257
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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 246