Channel Direct Marketing Search Social Media 
Startup Professionals Musings
OCTOBER 2, 2018
Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?
YoungUpstarts
APRIL 23, 2018
Social media profiles are easy and free to establish but will cost you your time and money to promote yourself to the masses. Direct marketing. Maximize your efforts on social media by taking advantage of advertising across multiple social media channels with a focus on mobile.
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Up and Running
SEPTEMBER 13, 2021
Which websites, Google Ads campaigns , or search engines brought them to your website? All this information can give you the demographics of your visitors, the sites they visited before arriving on yours, what search terms they have used, and their behavior once they are on your site. Target high-traffic channels. Acquisition.
Duct Tape Marketing
MAY 9, 2017
John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. John: And where does voice search go with that? What results are you getting from voice search? Great to be with you again and great to be with your audience again. David: Yup. David: Okay. David: Yep.
YoungUpstarts
MAY 24, 2012
In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Curate the idea by suring search engine optimisation. Activate word of mouth with PR, social media, and content placement.
Occam's Razor
SEPTEMBER 19, 2011
With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?
Up and Running
JUNE 22, 2016
In order for this strategy to work, you need to buy a house below market value and you need to be able to accurately estimate the cost of repairs. A good place to find houses you can flip is on the foreclosure market. Sites like MLS have a dedicated section to search for such houses. Experience is everything.
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