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How to Master Customer Value Optimization

ConversionXL

When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. Customer retention rate; New customer stickiness. RFM distribution. Customer retention rate. Not many are doing it.

Customer 132
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How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

ReferralCandy helps brands set up and run customer referral programs (such as Give $10, get $10) on autopilot — that means tracking referral purchases and distributing referral rewards automatically. We continuously get merchant stories on how they succeeded with customer retention using even the most simple of loyalty programs.

eCommerce 152
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101
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User Interface Beyond the Web Site

SoCal CTO

It might also be through twitter, Facebook, SMS, RSS, voice, etc. They could also do this through SMS, Twitter, etc. In fact, if Ning cared about making a really powerful tool for distribution discussion, it would allow the discussion to range across all of the channels with each user controlling the flow of the messages.

Web 150
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. The App Store is a channel for customer acquisition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do?

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Inspiring Entrepreneurs: Ted Livingston’s rollercoaster ride as CEO of hit messaging startup Kik

The Next Web

Livingston and his team spent a few months “begging” RIM to open its popular messaging service to other channels, but the company had no interest. Kik Chat had been a bit of a complicated service, offering both free SMS when a user’s phone was offline, and free Internet-based messages when they were online. It was a hit. “It

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool. As such, multi-channel analysis and attribution modelling is non-existent in the platform. Why is it taking 15 seconds to calculate 3.5