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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. What about in Florida vs. New York? We were not giving email enough credit.

Analytics 159
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. Embrace permission marketing and email will be a surprising and loyal BFF. Analyzing email campaigns requires three important insights: 1.

Metrics 137
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Why Workplace Drama Harms Your Company (And How To Shut It Down)

YoungUpstarts

Be really careful about even small things: for example, copying someone you don’t need to copy on a sensitive email. This is one of many reasons why it’s a good idea for organizations to be open about everything from financials to performance metrics to changes that might be coming in the future.

Florida 182
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The Steps of the Recruiting Process … and How to Identify Failure Points

www.ere.net

ERE Expo returns to South Florida, September 5-7. Common reason for failure: omitting this step altogether and deploying employment branding and recruitment marketing to channels that are easiest to deploy to. Register by Friday, August 3 to save $200. ERE Awards. ere events. Not logged in. [ log in or register ]. Recruiting Community.™

Hiring 57
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18 Entrepreneurs Share Their Best Business Quote

Hearpreneur

Call them, don’t just email them. Today, the fact that we focus on metrics is one of our key selling points. ’ – GoDaddy’s Bob Parsons* Metrics are key to our success – we don’t make any changes without A/B testing them thoroughly first. – Robert Barrows. Photo Credit: Marc Johnston.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. that took ten seconds.

Analytics 116
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Out of the Crisis #17: Max Henderson on Covid Act Now, exponential growth, and how to help

Startup Lessons Learned

They had an incredibly effective pressure campaign that helped ordinary citizens write their Mayor, write their governor with simple metrics like, "If we don't shut down, this many people will die." It's about the need for urgent action in an exponential crisis. They had calculators so you could see how every day of delay could cost lives.