Channel Product Development Public Relations Sales 
The Startup Magazine
AUGUST 11, 2023
It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. pexels A war chest is virtually always a competitive edge in all aspects that count, including employing key staff, public relations, marketing, and sales.
Startup Professionals Musings
AUGUST 21, 2021
Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Drive productivity and engagement through shared values.
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Steve Blank
NOVEMBER 2, 2009
The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. The Customer Development process (and the Lean Startup) is one way to do that. Something else?
Hearpreneur
JULY 10, 2017
Prior to starting Ozmo both Ming and I worked in a design house creating new and better products. Throughout my five years of experience in product development, I realized that most of product launch failure could have been avoided by getting the product right earlier on, or understanding the limit of the maker.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
ConversionXL
JUNE 25, 2021
The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales.
YoungUpstarts
JULY 23, 2012
We’re also given a run through of POM’s Integrated Marketing Communications (IMC) strategy and how channels like product placements, celebrity endorsements, television, newspapers, magazines, and public relations are deployed. Image source.
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