The Startup Magazine
AUGUST 11, 2023
It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. pexels A war chest is virtually always a competitive edge in all aspects that count, including employing key staff, public relations, marketing, and sales.
Startup Professionals Musings
AUGUST 21, 2021
Switch your focus from product development to sales. Working with the media is required, both social as well as the press, through public relations and internal channels. Drive productivity and engagement through shared values. In fact, it’s highly unlikely that you as the Founder will survive.
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Duct Tape Marketing
MARCH 12, 2013
Years ago, however, the concept of integration applied mainly to consistency in branding elements and a unified message in advertising, public relations and sales promotion. But then online channels, social behavior and customer voice came along and fragmented even the best attempts at integration. Think – “Where’s the Beef?”
Hearpreneur
JULY 10, 2017
Prior to starting Ozmo both Ming and I worked in a design house creating new and better products. Throughout my five years of experience in product development, I realized that most of product launch failure could have been avoided by getting the product right earlier on, or understanding the limit of the maker.
Steve Blank
NOVEMBER 2, 2009
Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model.
YoungUpstarts
SEPTEMBER 18, 2017
It makes sense that if you want to have a great company, then you need to have great products. However, some business owners think that if they do enough marketing, any product can sell. It is important to make the quality of your product your main concern. You need to be clear on exactly what products you need to be supplied.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
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