Up and Running

NOVEMBER 12, 2018

Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. Target market (intended customers). Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Key customers.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Duct Tape Marketing

MAY 25, 2022

John Jantsch (09:13): Hey, eCommerce brands did you know, there's an automated marketing platform. You need to connect with customers on a human level, make boatloads of sales and grow with Gusto. Cuz at the end of the day, AI is just designed to make you better at your job and make it cost less to do the job. It's called drip.

Artificial Inteligence 87

Artificial Inteligence Marketing Cofounder SMS 87

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Medium: this is mostly used for paid ads campaigns (CPC, Cost per Click; or CPM, Cost per Impression), but you may also define it as email, post, or content.

Marketing 98

Marketing Analytics Campaign Metrics 98

The Equity Kicker

SEPTEMBER 29, 2016

For marketplaces and ecommerce companies that means revenues (net of VAT) less any discounts or rebates, the cost of the physical item, delivery costs and the cost of returns. You can work out how long it will take to pay back varying customer acquisition costs (CAC).

Churn Rate 60

Churn Rate eCommerce .Net Acquisition 60

Both Sides of the Table

MAY 19, 2018

A detailed financial model that shows your anticipated revenue, costs and profits (Income Statement) as well as your balance sheet and cashflow statements. He instructed me to call the potential customer instead and ask for a meeting. But just putting a customer reference list in a data room? It felt like heresy.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these).

Conversion 48

Conversion Churn Rate Retention Metrics 48

crowdSPRING Blog

JANUARY 18, 2016

But short of raising prices and alienating customers, it’s not always easy for a small business owner to take the time to focus on profitability. While this appears to be prudent – after all, you’re saving the cost of paying a part-time accountant – such decisions turn out to be very short-sighted for many businesses.

Small Business 48

Small Business Churn Rate Advertising Social Media 48

ConversionXL

NOVEMBER 17, 2022

You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers. For customer analysis: Woopra 4. The more you know about your customers and market, the more effectively you can run your business. Descriptive analytics 2. Predictive analytics 3.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MARCH 15, 2016

During: The initial user onboarding flow that most people consider “user onboarding” After: All other stages of the customer lifecycle. The problem is that in order to be a top site with tens or even hundreds of millions of active users, you’re going to have to successfully onboard customers from across this spectrum.

Mobile 48

Mobile Retention Email Software Review 48