leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

crowdSPRING Blog

APRIL 10, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Lean Marketing: Basic Metrics You Should be Watching. Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj.

Small Business 48

Small Business Design Social Media Clickthrough 48

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

APRIL 14, 2021

The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.) A team can include a video editor, writer, designers, and other people with a knack for visual arts. The first metric is video views. Don’t skip ahead. Collect user data. But is it worth it?

Video 141

Video Audience Metrics Analytics 141

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. For example, a contractor might be more interested in getting folks to request a quote, whereas a clothing retailer might be more concerned with that successful check-out metric. The first step to tracking how your ads perform is defining your goals.

Advertising 93

Advertising Analytics Clickthrough Campaign 93

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?

Analytics 113

Analytics Software Review Metadata Campaign 113