YoungUpstarts
DECEMBER 9, 2013
Businesses that don’t use email, have websites, and invite customers to become social media “fans” are seen as very old fashioned and probably won’t keep their doors open for long. You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.
YoungUpstarts
DECEMBER 5, 2013
by Aneace Haddad, CEO & Founder, Taggo. Co-branded cards were invented, combining a Visa, MasterCard or American Express payment brand along with a retailer or airline brand. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. The “Horseless Carriage Syndrome”.
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Both Sides of the Table
APRIL 28, 2010
It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. It was an early example of the power of direct marketing and subscription services. Enter ShoeDazzle. I think of it as Columbia House meets Zara. 13mm in Series B.
Both Sides of the Table
AUGUST 3, 2009
We are a city unique in merging the world’s best content with digital media and technology expertise. There are now a second generation of entrepreneurs and companies that have learned from their last successes and are producing great new companies like TopSpin Media , Sometrics and GumGum.
Steve Blank
APRIL 30, 2009
New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design.
Duct Tape Marketing
MAY 17, 2011
Janine Popick Janine Popick is the CEO and co-founder of VerticalResponse (Inc. 5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. Janine is VerticalResponse’s CEB (Chief Executive Blogger).
Duct Tape Marketing
MAY 17, 2011
Brian Halligan Brian Halligan is CEO & Co-Founder of HubSpot , a marketing software company he co-founded four years ago to help businesses transform the way they market their products by “getting found&# on the internet. He is the co-author of Get Content Get Customers. 5 Steps to Successful Fac.
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