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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

by Aneace Haddad, CEO & Founder, Taggo. Co-branded cards were invented, combining a Visa, MasterCard or American Express payment brand along with a retailer or airline brand. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Inflation: The Next Big Opportunity?

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Entrepreneurs are Everywhere show No. 5: Daniella Yacobovsky and Jane Moritz

Steve Blank

And it’s possible to balance work and family when doing a startup. Family relationships influence founders and their startups. Daniella Yacobovsky , co-founder of online jewelry retailer BaubleBar , and Jane Moritz. She discovered that investment banking wasn’t for her, and chose to do a startup instead.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Many thanks, you’ve changed my startup a hundred times already. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Keep ‘em coming.

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Twiistup 6 Highlights

Both Sides of the Table

We had an excellent opening panel on early-stage investing with Dave McClure (Founders Fund – NorCal), Brad Feld (Foundry Group, Boulder) and Andy Sack (Founders Co-Op, Seattle). He displayed a deep mastering of the power of the Internet, direct marketing and Twitter to manage his business.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

As I mentioned at the beginning of this series/ebook, over the years I’ve noticed that I tend to frequently share certain Lucky7 posts with entrepreneurs we’ve backed , team members at data.world, or other startup investors I know. This is a huge recruiting year for data.world as we’ve found our product-market fit in the enterprise.

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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

From startup through the last sale, the spirit of risk is the unexpected edge for every business. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. That’s right.