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Why you probably don’t need an API strategy

The Next Web

The most common example of an API strategy is around companies who aspire to build a developer community as a new revenue source or as the foundation of their business. Twilio’s strategy is to offer APIs that tap into their backend services to allow developers to build apps supporting their communication initiatives.

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Lean vs Fat Startups: The Disrupt Debate

Venture Chronicles

This is the “tastes great, less filling&# debate that recurs on a regular basis in the venture capital and entrepreneur communities. The short answer is that both Horowitz and Wilson are right because the correct answer hinges on a key variable summed up as “it depends&#.

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7 Considerations In Choosing A Startup Funding Source

Startup Professionals Musings

Too many entrepreneurs tell me they are looking for an investor, and can’t differentiate between venture capital (VC) investors versus accredited angel investors. Angels will likely agree to simpler term sheets, better valuations, and less restrictive terms on potential dilution, voting rights, exit options, and executive roles.

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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

A good definition of brand strategy is the considered intent for the positive role a company wants to play in the lives of the people it serves and the communities around it.” – Neil Parker, Chief Strategy Officer at Co: Collective [via Branding Mag ]. Use your marketing strategy to ensure campaigns never dilute your brand perception.

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7 Entrepreneur Questions To Select The Ideal Investor

Startup Professionals Musings

Too many entrepreneurs tell me they are looking for an investor, and can’t differentiate between venture capital (VC) investors versus accredited angel investors. Angels will likely agree to simpler term sheets, better valuations, and less restrictive terms on potential dilution, voting rights, exit options, and executive roles.

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Taking on Tech Titans

Reid Hoffman

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

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Taking on Tech Titans

Reid Hoffman

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.