Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
SEPTEMBER 12, 2008
You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. Case Study: Continuous deployment makes releases n. It strokes your ego. Problem is, you inevitably become yesterday’s old news.
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Startup Lessons Learned
NOVEMBER 7, 2008
Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Depending on the type of product, postings on forums, classifieds and emails could give enough information to help gauge potential response. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Want to learn more about me?
Startup Lessons Learned
APRIL 14, 2009
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Case Study: Continuous deployment makes releases n. Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption.
Startup Lessons Learned
JANUARY 27, 2009
At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? If so, thats a form of free-serves-paid, and we should be willing to cut those users off who arent continuing to advertise. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
JANUARY 11, 2009
If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs. Try About the author.
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