Startup Professionals Musings

OCTOBER 21, 2015

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead management performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead-stage content performance. Don’t just use these in isolation.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Startup Professionals Musings

JULY 27, 2012

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Incorporate brand personality and voice.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

YoungUpstarts

MARCH 8, 2012

For example, let’s say you have lead to sale conversion ratio of five percent. Creating a Key Performance Indicator (KPI) dashboard can help you get a handle on how to answer that question and what you need to do to manage the business proactively. Some months it goes up, other months it goes down.

Marketing 160

Marketing Conversion Ratio Widget Forecast 160

Growthink Blog

MARCH 1, 2016

A great way to think about the process and purpose of financial projections is via what I call the “ HMCBW ” approach, i.e. examining the H istorical data, then the M arket conditions, then the C ompetition, then the “ B ottoms-Up” assumptions, and finally and most importantly what management W ants. What Does Management W ant?

Conversion Ratio 48

Conversion Ratio Business Model Retention Revenue 48

Growthink Blog

JANUARY 20, 2015

A great way to think about the process and purpose of financial projections is via what I call the “ HMCBW ” approach, i.e. examining the H istorical data, then the M arket conditions, then the C ompetition, then the “ B ottoms-Up” assumptions, and finally and most importantly what management W ants. What Does Management W ant?

Conversion Ratio 48

Conversion Ratio Venture Capital Business Model Retention 48

Guy Nirpaz

NOVEMBER 14, 2011

You cannot manage what you cannot measure so the next step for Outright was to develop a dashboard that shows sign-ups, activated users and active users and the conversion ratio between each of these stages. Make customer success metrics central to the business. A customer driven organization chart.

Customer 75

Customer Conversion Ratio Metrics Business Model 75

ConversionXL

OCTOBER 21, 2014

I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements. What To Do Next About Your Advertising?

Analytics 113

Analytics Software Review Metadata Campaign 113

VC Cafe

OCTOBER 12, 2010

As businesses integrate video into their online presence, the technical problem of how to create, manage and change video content in a highly scalable and cost effective manner has emerged.

Video 75

Video Conversion Ratio PR 75