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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., click ID, campaign ID, URL of expected conversion). Image source ). Image source ).

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6 Reasons Why Technology Won’t Kill B2B Salespeople

YoungUpstarts

Fears over technology stealing sales jobs is nothing new, it happened following the advent of both the phone and Internet. Marketing Disintermediation. Direct one-to-one interaction and conversations are still absolutely critical and necessary. B2B salespeople will lose their jobs to self-service e-commerce by 2020.

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4 Well-Known Companies to Emulate

Growthink Blog

Warby Parker is an online store for prescription sunglasses and eyeglasses that since their founding in 2010 has taken the Lenscrafter “eye doctor in a mall” concept and fully “Internet-ized” it. Trailing twelve month revenues for the company is over $100 million and the company was valued at over $1.2 billion in its last round of funding.

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Twitter Link Roundup #149 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

6 Copywriting Mistakes That Shatter Conversion Rates – [link]. 6 Copywriting Mistakes That Shatter Conversion Rates – [link]. Another industry being disintermediated by technology: Gaming Faces Its Archenemy: Financial Reality – [link]. IAB Study: Ad-Supported Internet Responsible For 5.1 – [link].

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[Review] To Sell Is Human

YoungUpstarts

The first section reveals that the sales profession hasn’t vanished into thin air despite the “disintermediating” propensities of the Internet. Rebirth of a Salesman. On the contrary, the American economy has far more salespeople than factory workers, and the gap is growing each year. ” Serve.