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Founder Interview: Abraham Gin on Entrepreneurs and Leadership

The Startup Magazine

Our focus revolves around the LinkedIn lead generation by optimizing their profiles, scaling their approach and sourcing employees, therefore creating lead opportunities through a social media platform, such as LinkedIn. In addition, we also focus on a LinkedIn lead generation.

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How to Perfect Your Lead Generation Follow-up

Duct Tape Marketing

How to Perfect Your Lead Generation Follow-up written by John Jantsch read more at Duct Tape Marketing. Today we tackle Step #4 – How to Perfect Your Lead Generation Follow-up. The current infatuation of the internet marketing set is complex automated lead funnels.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Optimizely recently wrote about how this kind of symmetry helped them increase their visitors to leads by 39.1%. Blog Lead Generation Adwords Ppc'

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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

Girls from around the world were eager to get into the conversation — and P&G was able to market its products more subtly and effectively than before. In 2011, Salesforce.com cut traditional lead generation spending by 69 percent while increasing spending on customer videos (by 1,300 percent) and social media.

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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Massey Ferguson’s website, a leader in tractors and global harvesting, exemplifies consistency. Websites are not puzzles.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” Deer Isle Group has built the D.I.G. Her answer? ‘I

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How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them.” By reworking the copy found in a testimonial on the company’s site, they were able to more than double conversions. Here’s the control version.

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