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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

Want to know how to deal a serious blow to your landing page conversions? In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. It also implicitly asks (i.e.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. From there, jump to my personal favorite report in MCF, Assisted Conversions.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

For me coming up with the product was a challenge, I didn’t realize how challenging and important the name would be. It’s as important as naming your child! I had three goals: match the name for the intended industry and make the name easy to remember. Kimberly Urosek.

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The Advanced Guide to Holiday Testing

ConversionXL

More traffic means more conversions. More conversions mean more data. Product names / descriptions. Promo / Sale / Discount names / descriptions. Do not go for micro-conversions or minor growth, focus on the high impact aspects of your site. Does it match up? More data means more insights.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Amazon wants to sell products. You search for a product, and the first result is the perfect match for your needs. They’re the primary way that search engines match user needs to web content. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors.

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