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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. .

PPC 121
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. Due to Google’s increasingly sophisticated algorithms, intent and match are usually pretty high. When Product Reviews Hurt Conversions. Here’s an issue I would never even have thought about: reviews.

SEO 48
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). I think quick, do something, then review what I’ve learned. I would tell him how you guys feel.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). How much can a bad form cost you?

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? For Getty, this should lead to a big review of the current marketing strategy.

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