Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. As I already mentioned, the cost of playing at Vegas is much higher. You have your room fee, your plane ticket, the cost of eating out while there, etc. McKinsey highlight #1: the art of cost cutting or. on a scale of 1-4). on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

SEPTEMBER 30, 2008

If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh).

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 8, 2008

It cost us a few hundred thousand dollars to get our app up and running, but none of that was dollars spent on software licenses or professional services. I cant really imagine how much it cost our "grownup" counterparts at other dot-com startups to get their first app up and running. Looking back, that was a special moment.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Since we were only paying per click, it didnt cost us anything to cast a wide net.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

This is going to be BIG.

JULY 26, 2011

Fab.com (First Round portfolio company) just announced a new round of funding and that they reached 350,000 subscribers. Unfortunately, there aren't a lot of folks out there that can help a new company build up that kind of subscriber base cost effectively (if you can, contact me charlie@firstround.com).

New York City 113

New York City Marketing SEM Acquisition 113

Startup Lessons Learned

SEPTEMBER 2, 2008

Or your cost of customer acquisition just magically floats up to match your customer lifetime value. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

mashable.com

MAY 28, 2010

Frances McInnis is a journalist and crossword enthusiast based in New York City. You're going to spend many multiples of what the domain name would have cost you to create brand recognition. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare.

Naming 94

Naming Technical Review Social Media Startup 94

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. They are detail oriented, cost focused, quality obsessed and chasing a big market opportunity.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Lessons Learned

SEPTEMBER 10, 2008

Automated testing dramatically reduces the cost of certifying changes, because it removes all of the grunt work QA traditionally does in software. To see why, take a look at Joels Top Five (Wrong) Reasons You Dont Have Testers. Notice that none of those five reasons deals with TDD or automated testing, which have changed the game.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. I spent only hundreds of dollars a month and covered the entire spectrum of SEM. But that’s how you build a hobby, not a company. What’s the answer? Who are your persuading?

Customer 279

Customer Software Review SEM Technical Review 279

Startup Lessons Learned

MARCH 13, 2009

New York Times, Wall Street Journal, CNN, the works. Start with a five-dollar-a-day SEM campaign. Slow progress, but has cost less than 150k aud so far. the most sensible SEM advice Ive read - discussed in the context of a real situation. We really did it well, with a great PR firm and great coverage. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

FEBRUARY 28, 2009

Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Most of all, these arguments stemmed from a simple misconception: that the code we had written was an asset, and that it would cost us to throw it away. But code written that doesnt help the company succeed is a sunk cost.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

SEPTEMBER 5, 2008

[link] And - of course - going through [link] and reading up on the various different approaches different companies have (successfully) taken towards getting scalability at reasonably low cost. sadly, this blog forces you to use a google account. So, for reference, I am Adam, of [link]. How to listen to customers, and not just the loud.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

Occam's Razor

JULY 1, 2008

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Or help someone learn about your company and then apply for a job (saving you $2,500 in recruiting cost per person!).

Analytics 116

Analytics Conversion Campaign Redemption 116