Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Take a look and let me know what you think.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hearpreneur

MARCH 16, 2018

After graduating college with a degree in Accounting and a Certified Public Accountant (CPA) license, I found myself with over $30,000 worth of student loan debt and poor understanding of financial management. I work with clients from New York to Jerusalem, and get to work on the road, most recently beachside in Cuba and Brazil.

Entrepreneur 96

Entrepreneur Cuba Haiti Technical Review 96

Austin Startup

AUGUST 30, 2019

Joining Schwartzfarb on the panel will be Kurt Rathmann, CPA (CEO of Scalefactor), Rob Taylor (CEO of Convey) and Monica Landers (CEO of Storyfit). Schwartzfarb introduces readers to the “ W3 Method ” as an overall framework that businesses should take, built around three crucial questions: Who are you selling to? New York City, NY?—?

Austin 48

Austin Management Los Angeles New York City 48

ConversionXL

JANUARY 18, 2022

In a New York Times study, a research group looked at the psychology of sharing. The New York Times study also looked at what drives people to share content. Use this to build your sub-brand framework that every digital marketing campaign must follow. Around 77.5% of all shares happen organically (e.g., on Twitter.

Social Media 145

Social Media Audience Media Marketing 145

Up and Running

AUGUST 5, 2014

An attorney knowledgeable in that field and experienced with start-ups and small businesses is critical to the success of any company, as she will advise on corporate structure that makes sense, draft or review your documents and contracts, advise on employment or partnership issues, and will work to protect your interests as the new company grows.

Los Angeles 156

Los Angeles Guerilla Green CPA 156

Duct Tape Marketing

MAY 28, 2019

The really boring answer is that my husband and I had a CPA who told us to incorporate, and we needed a name, and the URL was available. Hopefully I’ll run into you next time I’m in New York. The name Talking Shrimp, everyone asks about that. We teach this in our course, The Copy Cure. Marie and I do.

Italy 64

Italy Naming Framework Web 64

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Acquisition: CPA. Click-through Rate. + % New Visits. That's the cost.

Metrics 151

Metrics Web Analytics CPA 151