Duct Tape Marketing

DECEMBER 13, 2011

Other marketplaces such as Amazon, Etsy, Buy.com and eBay are moving toward socializing your product search and becoming decision engines. Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. Content becomes conversion. Search moves to apps.

Small Business 67

Small Business Social Bookmarking Social Media Social Network 67

YoungUpstarts

AUGUST 2, 2015

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? One could use tools like SEMRush, Google Adwords Keyword Planner, and the Search Engine Results Page (SERP) to monitor what competitors are doing and what customers are searching for. white paper?

Technical Review 100

Technical Review Social Media SEO Curation 100

Steve Blank

DECEMBER 12, 2016

A very basic prototype, built primarily by team member Kian Katanforoosh , a master’s student in computer science and management science & engineering, is already up and running. The bot will tap into a network of NGOs to source answers. That would help start a public discussion and push the debate,” said Gabler.

Silicon Valley 191

Silicon Valley Lean San Diego Agile 191

Steve Blank

DECEMBER 12, 2016

A very basic prototype, built primarily by team member Kian Katanforoosh , a master’s student in computer science and management science & engineering, is already up and running. The bot will tap into a network of NGOs to source answers. That would help start a public discussion and push the debate,” said Gabler.

Silicon Valley 120

Silicon Valley Lean San Diego Agile 120

Duct Tape Marketing

SEPTEMBER 5, 2014

It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. Or as an excellent content curator. If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse.

Marketing 71

Marketing Social Media Curation Boston 71

Duct Tape Marketing

APRIL 5, 2017

How do you get — you know and a lot of times that part-time person doesn’t you know they don’t have sales conversations or engineering conversations and so it’s very difficult for them to even produce the content. Hey Joe, I need you to write a white paper. So how do you make content everyone’s job?

Email 32

Email Search Engineer Curation 32

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. ” So collection, meaning listening, curating, actually bringing other people’s content together, is a very specific way to make connection.

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

MARCH 17, 2017

Whether you create content or curate it, you have to ensure that it serves a purpose. Irrespective of the industry, the content that you create has to increase brand awareness, generate leads, boost sales, make an impact on the target audience, trigger reactions, and enhance search engine rankings. Additional Tips.

Technical Review 48

Technical Review Social Media Video Search 48

The Next Web

NOVEMBER 30, 2013

Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content. Long-form content can resonate just as effectively, if not more effectively, than short-form content when placed in the right context — for example, on a company blog, white paper, eBook or article.

Marketing 156

Marketing Social Media Audience Channel 156

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Focus instead on providing value to audiences with the potential to become customers. Generating awareness through SEO. Consideration.

Customer 140

Customer Marketing Social Media CPA 140