Remove Customer Development Remove Demand Remove Hiring Remove Operations
article thumbnail

How To Find the Right Co-Founders?

Steve Blank

Who can I hire later? For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. Therefore the ideal medical device team might be a physician; engineer; operator; business development/financial analyst.

Cofounder 335
article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

Demand 167
article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

article thumbnail

China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. The large players like Alibaba, Baidu and Tencent historically would be more likely to simply copy a startup’s features than to hire their talent. Filed under: China , Customer Development , Technology , Venture Capital.

China 324
article thumbnail

Clayton Christensen

Steve Blank

They operated this way because their existing business models didn’t allow them to initially profit from those opportunities – so they ignored them – and continued to chase higher profitability in more-demanding segments. He had introduced the idea that customers don’t buy a product, rather than they hire it for a “job to be done.”

Lean 429
article thumbnail

Who’s Doing the Learning?

Steve Blank

They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So They thought about it for a moment and said, “Well we feel like we understand how to build things, but sales is something we thought we’d hire an expert to do.”. Hiring PR Agencies.

PR 316