Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

MAY 6, 2015

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. customer segments, such as users and payers or moms or teens. Lessons Learned.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Customer Development Developer Customer Silicon Valley 242

Steve Blank

SEPTEMBER 1, 2021

Do they have better sales, marketing, or product development groups? What the winners start with is the realization that in a world of continuous disruption, they have only a few years to develop new capabilities or be pushed over the brink. Is it that some CEOs are better than others? Are their people smarter?

Incubator 402

Incubator Lean Agile Business Model 402

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

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Customer Development Developer Customer Silicon Valley 196

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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Lean Silicon Valley Startup RSS 244

Steve Blank

FEBRUARY 18, 2010

So bowing to popular demand the 2009 blog posts are now available on Amazon on a portable device which provides instant and random access to any post and does not require power or an internet connection. After I retired, I began teaching Customer Development , a theory of how to reduce early stage risk in entrepreneurial ventures.

Silicon Valley 202

Silicon Valley Customer Development IP Developer 202

YoungUpstarts

OCTOBER 24, 2012

In circumstances like this, most firms call their legal departments and start issuing cease and desist demands. The result was an eightfold improvement in revenues from innovations developed with the help of such customers vs. innovations developed by 3M’s ordinary, internally developed process.

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Marketing Software Review Technical Review Social Network 234

Steve Blank

JULY 29, 2013

They deal with the daily crisis of product development and acquiring early customers. And as the reality of product development and customer input collide, the facts change so rapidly that the original well-thought-out product plan becomes irrelevant. Customer Development Family/Career/Culture'

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

Steve Blank

MAY 14, 2012

The excerpts, which appeared first at Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. ———– Whether your venture is a new pizza parlor or the hottest new software product, beware: These nine flawed assumptions are toxic.

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Balance Sheet Business Model Customer Development Metrics 335

K9 Ventures

AUGUST 13, 2010

In fact, at the time (1996-1997) we offered both a downloadable product, that our customers could install on their own servers, and a “hosted-offering”, which came to be known as “On-Demand”, then the “ASP” (Application Service Provider) model, and today we call it “SaaS” (Software as a Service).

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Revenue Developer Java Customer Development 72

Startup Lessons Learned

SEPTEMBER 22, 2008

What those sites have in common (despite their very different audiences) is that something is causing their customers to become addicted to their product, and so no matter how they acquire a new customer, they tend to keep them. For Neopets, its simply a side-effect of their game-like product design.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

NOVEMBER 4, 2008

Customer development. Its not enough just to build a product with great features - you have to figure out if there is a market for it. For those interested in getting started with agile or customer development, I thought Id include a few links. What is customer development?

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Lean San Francisco Agile Continuous Deployment 102

Startup Lessons Learned

AUGUST 3, 2009

Refreshing to finally see lean and agile thinking emerge in product/business-floors and not only in technology. Critical also, as the lean company/start-up can not be lean by just using lean principles in IT and not in Product Development/Management - a common misinterpretation of the Toyota Production System.

San Francisco 168

San Francisco Product Lean Continuous Deployment 168

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Startup Lessons Learned

SEPTEMBER 27, 2010

One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. What if customers actually like the “crap&# product?

San Francisco 167

San Francisco Lean Continuous Deployment Software Review 167

Steve Blank

JULY 30, 2009

And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in Customer Development. Demand creation for subsequent iPods can be about the features not about the new idea of iTunes+sync+iPod.

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Silicon Valley RSS California Customer Development 131

Startup Lessons Learned

SEPTEMBER 30, 2008

By delegating and training, we create a corps of leaders who could step in to provide CTO-like services on demand. Labels: product development 15comments: mukund said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Have you worked with or for a great CTO?

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CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

OCTOBER 26, 2009

They assume that each person on the team is genuinely interested in testing their work and ideas against the reality of what customers want. Anyone who has worked in a real-world product development team can tell you how utopian that sounds. Every time you listen to customers, you fear diluting your vision.

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Advisory Board Customer San Francisco Lean 151

Startup Lessons Learned

JULY 29, 2009

Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage. The biggest source of waste in new product development is building something that nobody wants. Leverage product development with open source and third parties.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

Startup Lessons Learned

FEBRUARY 10, 2009

It’s important to note that system I’m about to explain evolved organically in response to new demands on the system and in response to post-mortems of failures. Nobody gets here overnight, but every step along the way has made us better developers. If a feature worked, wed keep it. If it didnt, wed trash it. But it worked.

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Continuous Deployment San Francisco Software Review Lean 123

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. existing enterprises are establishing corporate innovation groups. StageGate Process.

IRR 335

IRR Startup Business Model Agile 335

Startup Lessons Learned

NOVEMBER 6, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development? Using AdWords to assess demand for your new online. No departments The Five Whys for Startups (for Harvard Business R. Getting educated about advertising, agencies, and. .

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Agile San Francisco Software Review Continuous Deployment 76

Startup Lessons Learned

NOVEMBER 17, 2008

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development?

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. Your investors may require something quite different.)

Business Plan 140

Business Plan Silicon Valley RSS Venture Capital 140

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

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Vertical Silicon Valley RSS Marketing 122

Startup Lessons Learned

NOVEMBER 29, 2008

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. Still, a startup product development team is a service organization. Were there to serve customers direclty, as well as all of the other functions of the company.

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San Francisco Lean Agile Java 146

Startup Lessons Learned

JANUARY 2, 2010

This is just like a startup to me, complete with distribution and product development challenges, ecosystem design and many, many customers. Ive been blown away by the level of demand you all have expressed in having a forum for the whole community to come together and share what were learning.

San Francisco 122

San Francisco Lean Continuous Deployment DC 122

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers. Thus, these pages.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Startup Lessons Learned

NOVEMBER 18, 2008

I believe its important that product teams be cross-functional, no matter what other job function the product champion does. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

OCTOBER 4, 2008

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

SEPTEMBER 18, 2014

Leanne Pittsford and Sarah Milstein look at one of the most in-demand topics of last year’s Lean Startup Conference: applying Lean Startup principles in mission-driven orgs. What’s customer development?) Sarah is Lean Startup Conference co-host and CEO of Lean Startup Productions. What’s the story with pivots?).

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Lean San Francisco Cofounder Hosting 165

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

JUNE 8, 2009

Because of the extreme unknowns inherent in startup situations, we are all blind – to the realities of what customers what, market dynamics, and competitive threats. Periodic or on-demand reports are one possibility, but we can do much better. In order to use data effectively, we have to find ways to overcome this blindness.

San Francisco 84

San Francisco Lean Continuous Deployment DC 84

Startup Lessons Learned

NOVEMBER 17, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development? Using AdWords to assess demand for your new online. No departments The Five Whys for Startups (for Harvard Business R. Getting educated about advertising, agencies, and. .

San Francisco 79

San Francisco Lean Continuous Deployment DC 79

Startup Lessons Learned

FEBRUARY 7, 2013

A few of the detailed case studies include: Tech legend Bill Gross building an MVP in 1999 to test demand for online car sales, which grew into CarsDirect.com. Struggling to explain the successes and failures of those companies, I discussed principles like continuous deployment, customer development, and a hyper-accelerated form of agile.

Lean 167

Lean Entrepreneur Agile San Francisco 167

Startup Lessons Learned

NOVEMBER 13, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development? Using AdWords to assess demand for your new online. No departments The Five Whys for Startups (for Harvard Business R. Getting educated about advertising, agencies, and. .

Software Review 167

Software Review Technical Review San Francisco Continuous Deployment 167