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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)

Engineer 221
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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

A study done by SurveyMonkey and Search Engine Land found that brand name was the first thing people looked for when clicking on search engine results: Source. These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills).

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Ardent 1: Supercomputers Get Personal

Steve Blank

My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Our vision was that just as the PC was revolutionizing the business market, we were going to do the same for scientists and engineers.

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Story Behind “The Secret History” Part III: The Most Important.

Steve Blank

If you are a practitioner of Customer Development, ESL was doing it before most us were born. The Army offered Fred Terman, the Dean of Engineering at Stanford, a $5M contract to build an electronics countermeasures lab. And in the tradition of great startups, on the way out Perry took 6 of his best managers with him.

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Top 29 Startup Posts May 2010

SoCal CTO

He’d wasted a year of his life and had a pile of stock options that weren’t very interesting. The Yin and Yang of Product and Engineering - A VC : Venture Capital and Technology , May 22, 2010 For a tech company, product and engineering are the heart and soul of the business. They’re deep into Customer Development ,” he said.

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Why vanity metrics are dangerous

Startup Lessons Learned

If all the engineers work on the same thing at the same time, and all the marketers do the same, and QA, and ops, all the way down the line, then each department develops its own team-based private reality. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Metrics 167
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10 Tips To Keep Customers Coming Back Through The Doors

YoungUpstarts

by Francois Bondiguel , Online Marketing Manager at VendHQ.com. Today, you need ways to keep customers coming in the door. It’s like they hired a team of engineers to design the packaging. Few companies will go to these lengths to please customers. It’s like a war zone out there. The economy. The job market.

Customer 244