YoungUpstarts

SEPTEMBER 12, 2012

This makes them far more credible to other potential customers than agencies or internal employees. The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly.

Customer 168

Customer Social Media Retention Canada 168

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”). like/+1/follow?

API 167

API Viral Startup Retention 167

YoungUpstarts

OCTOBER 10, 2012

Consider the superb results companies are getting from this new way of thinking about customers: - Customer salespeople achieved, in effect, 80 percent close rates for Salesforce.com , which was key in growing their business in the face of much bigger, better-funded competitors. - Wrong message, wrong audience.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JULY 1, 2014

Who you survey will be largely be dependent on the outcome you’re looking for & the customer segments you’ve set up. If you want to start a loyalty program to improve customer retention , survey frequent buyers. If you want to start a VIP program for top spenders, survey customers who spend a lot of money with you.

Customer 76

Customer Design Software Review Lead Generation 76

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. The Case For Building Customer Personas Out Of Data-Driven Research. 3) Web & Exit Surveys.

Customer 133

Customer Analytics Conversion Lead Generation 133

www.rocketwatcher.com

DECEMBER 5, 2011

Then Web 2.0 About Rocket Watcher Rocket Watcher is my personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics. customer development. customer retention. customer service. lead generation. Powered by Postrank. advisory board.

Naming 41

Naming Startup Product Name Framework 41

www.rocketwatcher.com

NOVEMBER 8, 2010

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Oct, 2010 at 9:39 am A comment and a question.

B2B 42

B2B Metrics Marketing Startup 42