Customer Development, PR and Workshop

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: Achieving a failure

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. We can capitalize on new customers. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco

San Francisco Lean Agile Continuous Deployment

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: About the author

Startup Lessons Learned

OCTOBER 4, 2008

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.

San Francisco

San Francisco Technical Cofounder Fractional CTO CTO

Lessons Learned: Cash is not king

Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Customer Development : a disciplined approach to finding out if there is a market for your product before its too late. Take a look and let me know what you think.

San Francisco

San Francisco Lean Continuous Deployment DC

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. For more on how to figure out which question applies in which context, see Business ecology and the four customer currencies.) and for which customer? and for which customer?

San Francisco

San Francisco Lean Metrics Design

Lessons Learned: Product development leverage

Startup Lessons Learned

APRIL 26, 2009

For example, I recently created a customer validation exercise around the Lean Startup Workshop. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Labels: product development 2comments: Anonymoussaid. Dont fall for it - its a trap. Great post!

Product Development

Product Development Developer San Francisco Product

Why diversity matters (the meritocracy business)

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Diversity is not the only requirement for making good group decisions.

San Francisco

San Francisco Lean Sweden Continuous Deployment

Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Amazon PostRank

Programming

Programming San Francisco Lean Continuous Deployment

Lead Generation – A Complete System

Duct Tape Marketing

MARCH 1, 2016

Online Events – This includes events such as webinars, demonstrations, and workshops conducted using online tools. Offline Events – This includes events such as workshops, demonstrations, seminars, trade shows, showcases and customer appreciation events. Create workshops and offer to conduct them for your partner’s customers.

Lead Generation

Lead Generation Channel Partner Campaign

KQED Forum + conference update + a chance to win tickets

Startup Lessons Learned

NOVEMBER 26, 2012

Massive conference update So about that conference : We’ve been announcing bit and pieces of the schedule, and today we’re pleased to publish the full program, below, including speakers, mentors, workshops, startup site visits and Ignite: Lean Startup. Gold and Platinum Pass holders can also attend deep-dive workshops on December 4.

Lean

Lean San Francisco Houston Engineer

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco

San Francisco Lean Continuous Deployment DC

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. That’s what you pay PR firms for: to get an article written that is entirely factual and yet still provides positive spin for your company. The PR firm helpfully left out that context.)

San Francisco

San Francisco Metrics Lean PR

Beware of Vanity Metrics (for Harvard Business Review)

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Amazon PostRank

Metrics

Metrics San Francisco Lean Continuous Deployment

Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

APRIL 17, 2010

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Amazon PostRank

San Francisco

San Francisco Romania Cleveland South Africa

Stop lying on stage

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

San Francisco

San Francisco Lean Metrics PR

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

I agree that listening and communicating is a key to success, but customer development can only do so much. Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC.

Community

Community Management Lean Software Review

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers.

San Francisco

San Francisco Lean Retention SEM

Lessons Learned: The lean startup at UC Berkeley Haas School of.

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Learn why you dont want to do premature press, despite all the pressure youll feel to "launch" early. Take a look and let me know what you think.

Lean

Lean San Francisco Continuous Deployment DC

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? So you decide to try to reposition around a different value proposition, one that more closely matches what your product is best at.

Viral

Viral San Francisco Lean Continuous Deployment

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R. Take a look and let me know what you think.

San Francisco

San Francisco Continuous Deployment Ruby Lean

10 years of entrepreneurship

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Instead, lets focus on building companies that matter , on creating real value for customers, and learning. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? I think its wasteful. Amazon PostRank

San Francisco

San Francisco Lean Continuous Deployment DC

StartUpRoar

Lessons Learned: What is customer development?

Lessons Learned: Don't launch

Trending Sources

Lessons Learned: Achieving a failure

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: About the author

Lessons Learned: Cash is not king

Learning is better than optimization (the local maximum problem)

Lessons Learned: Product development leverage

Why diversity matters (the meritocracy business)

Lessons Learned: Please teach kids programming, Mr. President

Lead Generation – A Complete System

KQED Forum + conference update + a chance to win tickets

Lo, my 2295 subscribers, who are you?

The Superbowl ad test

Beware of Vanity Metrics (for Harvard Business Review)

Sneak preview, KISSmetrics (and more)

Stop lying on stage

The cardinal sin of community management

Lessons Learned: The App Store after the gold rush

Lessons Learned: The lean startup at UC Berkeley Haas School of.

Engagement loops: beyond viral

Lessons Learned: What is a market? (a guide for hackers)

10 years of entrepreneurship

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