Customer Development Revenue Sales Sales Cycle 
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. simple enough to be self-service). Again, like shared hosting companies.)
K9 Ventures
AUGUST 13, 2010
So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. Over the course of that relationship that lasted several years, we did over $1M in revenue just from HP. This time we’d gotten it right.
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Steve Blank
AUGUST 15, 2016
Our revenue model was wrong. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. We tested the new strategy with several customers in the pipeline and it took our sales cycle from about 60 days to 1 week.
Steve Blank
AUGUST 15, 2016
Our revenue model was wrong. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. We tested the new strategy with several customers in the pipeline and it took our sales cycle from about 60 days to 1 week.
Startup Lessons Learned
MAY 9, 2012
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.
ConversionXL
JUNE 14, 2021
They developed features with their specific audience in mind. million in monthly recurring revenue (at time of writing). It allows customers to peer in and find out if what you’re offering is for them—and if they should stick around to learn more. Let them know it’s not a thinly-veiled sales call.
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