Steve Blank
AUGUST 31, 2009
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Was the sales revenue model based on actually testing the hypotheses outside the building? —– Part 2 of the Customer Development Manifesto to follow.
Steve Blank
SEPTEMBER 16, 2014
Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills.
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Steve Blank
JUNE 26, 2014
We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.
Steve Blank
JANUARY 2, 2014
Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 7: Revenue Streams in Life Sciences. Part 8: When Customers Make You Smarter : Customer Discovery in Digital Health. of all the parts of the business model canvas.
Both Sides of the Table
NOVEMBER 3, 2009
That died with waterfall software development. Let’s take your revenue line. It should talk about how many customers you think you will acquire and how much you’ll charge for your product. The COGS (costs of goods sold) tells me about how big your customer acquisition costs will be.
Steve Blank
MAY 6, 2015
Version 1 was built without customer feedback, and before version 1 was complete work had already started on version 2 so it took till version 3 before the customer was really heard (e.g. Best practices in software development started to move to agile development in the early 2000’s. Microsoft Windows 3.0).
Startup Lessons Learned
SEPTEMBER 15, 2008
But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Labels: customer development , lean startup 8comments: Amy said.
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