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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. Dancing Around the Question Union Square Ventures was kind enough to sponsor a meetup the night before my class.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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Can You Trust Any vc's Under 40?

Steve Blank

Over the same 30 years, Venture Capital firms have honed their skills and strategies to match Wall Streets needs to achieve liquidity for their portfolio companies. One of the biggest mistakes entrepreneurs make is misunderstanding the role of venture capital investors. What Do VC’s Do?

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

As part of a small web dev shop, it’s harder to explain to the business people why XYZ can or cannot function as they want when they don’t understand my area of expertise, but it is easy to explain to the client why our products will help them do their job better because of my domain experience.

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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. It is web-based, fast and easy and soon to may be available on the iPhone. Good stuff too.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)