article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. —– Part 2 of the Customer Development Manifesto to follow. related recent reading: The Customer Development Manifesto: Reasons for the Revolution, The Customer Development [.]

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Teaching Entrepreneurship in “Chilecon Valley”

Steve Blank

Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad. The objective of this course is that groups of students finish with a completed software product that has real customers and an identified market.

Chile 238
article thumbnail

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Steve Blanks 30 years of Silicon Valley startup advice. Then we were going to buy our competitors’ boards (think “secret shopper”) and compare them to ours. Thanks for sharing! Order Here.

article thumbnail

SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. Steve Blanks 30 years of Silicon Valley startup advice.

Video 169
article thumbnail

Hacking for Diplomacy – The State Department Takes Notice

Steve Blank

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. For the deputy secretary, such a dialogue in Silicon Valley is not a matter of charity, but necessity.

article thumbnail

Hacking for Diplomacy – The State Department Takes Notice

Steve Blank

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. For the deputy secretary, such a dialogue in Silicon Valley is not a matter of charity, but necessity.