Customer Direct Marketing Lead Generation Sales 
ConversionXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
Startup Professionals Musings
APRIL 9, 2012
Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.
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Startup Professionals Musings
FEBRUARY 3, 2011
Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.
Startup Professionals Musings
FEBRUARY 11, 2010
Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.
YoungUpstarts
DECEMBER 1, 2013
You’re ready to expand your customer base — almost. However, you’re certain it can’t be done without buying and mastering a certain software program that lets you personalize your marketing efforts. Hoping that sales will get better or that conditions will improve is the wimp’s approach. Yes, marketing is far from certain.
Duct Tape Marketing
OCTOBER 27, 2017
As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Get more responses to direct mail.
Duct Tape Marketing
DECEMBER 17, 2019
So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.
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