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Local SEO Tips For Small Business Owners

Duct Tape Marketing

In other words, they must show up on the mobile device in maps, they must show up on the laptop in the “Google 3-pack,” and they must have a credible amount of reviews and social signals to convert the click to a customer. Click here to find out more about Phil’s book The Small Business Owner’s Guide to Local Lead Generation.

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5 Ways Writing A Book Will Supercharge Your Online Presence

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Fast-forward six months, now I am part of an amazing team of fellow consultants that has launched The Small Business Owner’s Guide To Local Lead Generation – another book that is well on its way to Amazon Best Seller status. In other words, you are no longer just “Your Name”, you are “Your Name, author of…”. Online Trust.

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? But it’s equally true for existing customers! I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City.

Search 71
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Must-Have Website Elements for Professional Services

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It needs to act as an actual tool for your business and work as a lead generating machine. Build trust – I write more about this below as well, but your website needs to work the way your customers need it to and expect it to. Nurture and convert – This is where the whole lead generation component comes into play.

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How to Do Keyword Research for Content that Generates Leads

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You know your business and what you offer to your customers, so you probably have a solid sense of the terms they’re searching for to find you. Ask Your Customers. Now it’s time to ask your customers what they think. Here are the things you must do to get your content keyword research off the ground.

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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? ” I felt like we have built really good systems and processes for how do you actually consistently find a book gigs without having the big platform or having a big name. Back to Podcast. Transcript. How do I do that?”

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Transcript of Learning to Speak Like a Pro

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.” There is so many reasons to get good at this and look at this as a legitimate channel, even just for lead generation. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, and this allows you to easily turn that information into valuable marketing messages.