Duct Tape Marketing
JUNE 1, 2016
In other words, they must show up on the mobile device in maps, they must show up on the laptop in the “Google 3-pack,” and they must have a credible amount of reviews and social signals to convert the click to a customer. Click here to find out more about Phil’s book The Small Business Owner’s Guide to Local Lead Generation.
Duct Tape Marketing
JUNE 24, 2015
Fast-forward six months, now I am part of an amazing team of fellow consultants that has launched The Small Business Owner’s Guide To Local Lead Generation – another book that is well on its way to Amazon Best Seller status. Social Media Exposure. Book launches, by their very nature, create buzz. Conversion Optimization.
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Duct Tape Marketing
MARCH 28, 2016
This is your opportunity to introduce yourself, your business and your team while letting your customer know why they can’t live without your product or service. Posting a photo of your actual team develops a sense of confidence that will encourage a customer to buy from you. You don’t have a Head Shot or Team Photos. You don’t Blog.
Duct Tape Marketing
JANUARY 7, 2020
If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? But it’s equally true for existing customers! I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City.
Duct Tape Marketing
JUNE 5, 2018
It needs to act as an actual tool for your business and work as a lead generating machine. Build trust – I write more about this below as well, but your website needs to work the way your customers need it to and expect it to. Nurture and convert – This is where the whole lead generation component comes into play.
Duct Tape Marketing
FEBRUARY 22, 2016
Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search. He owns & operates Kansas City Web Design®, a Kansas City inbound marketing agency , and Kansas City SEO®.
Duct Tape Marketing
SEPTEMBER 3, 2019
You know your business and what you offer to your customers, so you probably have a solid sense of the terms they’re searching for to find you. Ask Your Customers. Now it’s time to ask your customers what they think. Here are the things you must do to get your content keyword research off the ground.
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