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When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. We also built two very high-quality mobile apps that we were experimenting with in terms of building better customer acquisition toools.

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500 Founders: Rick Kiessig, Hannah Hunt, Matthew Jackson & Jenni Matheson

NZ Entrepreneur

Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. Talk to your potential customers as soon as you can.” What makes a company successful is not the idea or naming or imaging; those are important, but much later.

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5 ways to deal with a social media crisis

The Next Web

Brainstorm the weak points in the business: What problems would customers have to deal with if your product or service goes wrong or malfunctions? Air New Zealand took to YouTube with a brilliant response to a piece of online editorial suggesting that it was downgrading the quality of its service.

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The Importance Of Cultural Understanding In Business

YoungUpstarts

But in order to ensure that the 70 million customers it serves every day are treated with cultural respect, this fast food giant entrusts regional responsibilities to local managers. However, you will need to be aware of literal translations that do not make sense and be sure product names do not mean something else.

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