article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers. For customer analysis: Woopra 4. The more you know about your customers and market, the more effectively you can run your business. Descriptive analytics 2. Predictive analytics 3.

Analytics 106
article thumbnail

The Stairstep Approach to Bootstrapping

Software By Rob

It’s much easier to sell a standalone product like a WordPress plugin or a Magento add-on – they’re relatively inexpensive and the customers “owns” them forever, so they don’t have to worry about mounting costs over time or “throwing money away” on something they can’t keep. Getting those initial early sales is a big win. all at once.

article thumbnail

The Stair Step Method of Bootstrapping

Software By Rob

It’s much easier to sell an add-on to an existing ecosystem like a WordPress plugin, a Shopify app, a Heroku add-on – they’re usually small things to build, relatively inexpensive for customers to purchase, and you have built in discovery through the plugin repository or app store. Getting those initial early sales is a big win.

article thumbnail

The Stairstep Approach to Bootstrapping

Software By Rob

It’s much easier to sell a standalone product like a WordPress plugin or a Magento add-on – they’re relatively inexpensive and the customers “owns” them forever, so they don’t have to worry about mounting costs over time or “throwing money away” on something they can’t keep. Getting those initial early sales is a big win. all at once.

article thumbnail

5 Forgotten Marketing Strategies for Small Businesses

Up and Running

These days a startup or entrepreneur can use any number of web-based techniques to spread the word of their business, and these include such strategies as using SEO (search engine optimization), social media marketing, and ‘PPC campaigns’ (which consist of advertisements that are paid for on a ‘per click’ basis).