The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy.

PR 115

PR Public Relations Reputation B2C 115

Rembrandt Communications

JUNE 1, 2021

After all, these events are where you make personal connections, conduct tradeshow PR (public relations), find new customers and develop leads for years to come. Tradeshow PR and Event Secrets (Shhhh…). Tradeshow PR and Event Secrets (Shhhh…). Event or Not, Tradeshow PR Opportunities Await!

PR 165

PR Public Relations Media Distribution 165

Both Sides of the Table

AUGUST 14, 2011

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. My golden rule of public relations is that “if you don’t shape your story somebody else will.&#

PR 329

PR Management Startup Vietnam 329

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 328

Startup PR Public Relations Channel 328

YoungUpstarts

MAY 4, 2020

Newly-established businesses usually have zero customers and no reputation to speak of. It serves as your business card online, so make sure that potential customers and investors will find the information that they need there. Growing a startup is challenging when customers and investors do not know what value you bring.

Social Media 147

Social Media Startup Distribution Public Relations 147

Rembrandt Communications

NOVEMBER 1, 2021

Public Relations May Be Just What You Need to Catapult Sales! Well, there is something you can do right now to boost your bottom line in just a few days… public relations or “PR.”. Well, there is something you can do right now to boost your bottom line in just a few days… public relations or “PR.”.

PR 130

PR Public Relations Advertising Media 130

Rembrandt Communications

NOVEMBER 4, 2019

PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. I’m here to help!

Public Relations 113

Public Relations PR Advertising Audience 113

Steve Blank

APRIL 5, 2017

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. How do I sort out what to do?”.

Marketing 316

Marketing Audience Technical Review PR 316

Hearpreneur

JULY 7, 2023

Public relations (PR) is an essential component for any business as it plays a crucial role in shaping and maintaining its reputation. Effective PR allows businesses to build strong relationships with their target audience, stakeholders, and the general public. Thanks to Alex McIntosh, Thrive Natural Care ! #3-

PR 110

PR Public Relations Entrepreneur Reputation 110

Austin Startup

MARCH 16, 2017

You’ve got your startup in a good place, you know what differentiates it from competitors, and your messaging is on point — so now you’re ready for a huge PR push, right? Before you call your PR agent, consider these questions first. Chances are if you’re considering a PR push, you’re ready to share your startup with the world.

PR 48

PR Public Relations Austin Software Review 48

Rembrandt Communications

SEPTEMBER 1, 2022

When was the last time you reviewed everything going on at your business including your website content, sales funnels, customer service processes, delivery materials, social media, online analytics, and more? Take the time to review all of the messaging, products and services you provide potential and current customers.

Sales 246

Sales Social Media Analytics Public Relations 246

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Customer 280

Customer Technical Review Software Review Mexico 280

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. The launch of a new product, feature or offering.

PR 103

PR Startup Social Media Technical Review 103

Rembrandt Communications

APRIL 10, 2019

News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs to get competitive edge via DIY public relations at www.rembrandtwrites.com. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com.

PR 100

PR Small Business Public Relations Media 100

ReadWriteStart

JANUARY 24, 2021

It might have the best product on the market, but how it packages that product determines how it will fare. Here is how to properly use PR and SEO to amplify marketing results. PR and SEO handle the same segment , but their approach is different. The main aim of marketing is to make products known to the public.

PR 180

PR SEO Marketing Social Media 180

YoungUpstarts

MARCH 30, 2018

For most of my 20+ year-career, I have worked with small businesses, startups, entrepreneurs and inventors, and I have seen the power public relations can have on these businesses. There is no doubt that public relations (generating positive media stories) can be impactful to your startup, and here’s why: 1.

PR 180

PR Public Relations Widget Startup 180

Rembrandt Communications

APRIL 10, 2019

News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs to get competitive edge via DIY public relations at www.rembrandtwrites.com. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com.

PR 100

PR Small Business Public Relations Media 100

Rembrandt Communications

DECEMBER 6, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. That’s right!

PR 162

PR Small Business Sales Public Relations 162

Rembrandt Communications

AUGUST 22, 2018

Are you overwhelmed with all the publicity data out there? If you want some small business PR help, you are in the right place. Well, I’m here to help you with some quick tips to get through the maze of messages and learn how to use public relations to your advantage… at no cost. 2. Do your own PR.

PR 100

PR Small Business Public Relations Distribution 100

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114

PR Public Relations Startup Technical Review 114

Rembrandt Communications

JULY 15, 2019

Tips For a Successful Product Launch. As a Chief Product Officer for a B2B, promotion may not be top-of-mind when you are in the conception and development stage. But, this is a good time to talk to your public relations’ (PR) team members. 3 Reasons to Include Your Public Relations Team at Product Inception.

Product 100

Product PR B2B Public Relations 100

Startup Professionals Musings

APRIL 17, 2010

How about talking to some real customers to see if they are as excited about your idea as you are? Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. People forget your early mistakes if they haven’t bought your product yet.

Public Relations 226

Public Relations Elevator Pitch Startup IP 226

Rembrandt Communications

AUGUST 28, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. That’s right!

PR 100

PR Small Business Sales Public Relations 100

crowdSPRING Blog

DECEMBER 19, 2014

Customer Service: The Difference Between Empathy and Sympathy | crowdSPRING Blog – crowdspring.co/1BY6mlc. –Ways To Make Your Office Space More Productive | Fast Company – crowdspring.co/1A8SCmS. Why Fear Kills Productivity – crowdspring.co/1u8orHd. 5 Fast–And Cheap!–Ways Time Is the New Money.

Social Media 97

Social Media Small Business Design Media 97

YoungUpstarts

APRIL 5, 2018

Some relate content marketing to PR and will even use them interchangeably. PR or public relations typically involves events, activities, causes, or products and are meant for short-term gains. videos, how-tos, infographics, etc.), Content Integration : Looking to make your content strategy more successful?

B2B 153

B2B Marketing Distribution Curation 153

crowdSPRING Blog

SEPTEMBER 6, 2013

Empower Your Small Business: fracking your customers, failure, should you give up on social media? Labor Day 2013 – Fair Pay and Pricing: What Your Customers Want – crowdspring.co/14V58Ju. How to Get Fiercely Loyal Customers | Inc by Les McKeown - crowdspring.co/1dJSCkM. Want to Grow Your Business? crowdspring.co/17A1CEK.

Social Media 92

Social Media Small Business Design Media 92

Rembrandt Communications

DECEMBER 6, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. That’s right!

PR 100

PR Small Business Sales Campaign 100

crowdSPRING Blog

APRIL 18, 2014

Why Custom Audience targeting proves that email has won the internet – crowdspring.co/1m4jXQE. 24 Creative Birds Inspired Products | InstantShift – crowdspring.co/1m4ctNu. Ad Fraud Creates Worry For Some, Opportunity For Others | Advertising Age – crowdspring.co/1kXIaGI.

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

AUGUST 29, 2014

To Be Customer-Centric, Stop Talking And Start Doing – crowdspring.co/1C5Zm72. Stop Wasting Time With Low CTR Strategies | WordStream by Larry Kim – crowdspring.co/1tzJTbr. Good analysis on How Foursquare Onboards New Users | User Onboarding – crowdspring.co/VAYG8s.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

FEBRUARY 27, 2014

Why low-fidelity prototyping kicks butt for customer-driven design | by Andrew Chen – crowdspring.co/MJ8WYr. Measurable Metrics for Your PR Team – crowdspring.co/1fsgR2k. A very creative way to advertise hair products | Adweek – crowdspring.co/1eArG2c. What Does It Mean To Design Websites Responsively?

Social Media 96

Social Media Small Business Design Media 96

Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. I’m going to save that for a future blog post.

PR 279

PR Technical Review Portfolio Customer Development 279

crowdSPRING Blog

MAY 17, 2013

Empower Your Small Business: Steve Jobs on management/leadership, disaster planning, great customer service – [link]. Why Customers Don’t Buy | Steve W. “As a founder, your job isn’t to make a great product. It’s to build a great team that makes great products.” Quora – [link].

Social Media 94

Social Media Small Business Design Technical Review 94

crowdSPRING Blog

JUNE 20, 2014

How To Turn Good Ideas Into Great Products – crowdspring.co/T83uRB. The Optimal Average Customer Value for SaaS Startups – crowdspring.co/1ib05xm. How many SaaS companies still have freemium products? If SaaS Products Sell Themselves, Why Do We Need Sales? LaunchBit – LaunchBit crowdspring.co/1vtjWKi.

Social Media 93

Social Media Small Business Design Media 93

YoungUpstarts

JANUARY 16, 2012

Twitter isn’t just a fun way to keep in touch with friends and follow your favorite celebrities; it’s also an incredibly valuable tool for marketing, branding, customer service, and business education. This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. Marketing and PR.

Social Media 228

Social Media PR Media Hosting 228

crowdSPRING Blog

JANUARY 31, 2011

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. Want 3 national press mentions in the next 12 months?

Public Relations 130

Public Relations Small Business Lean PR 130

crowdSPRING Blog

NOVEMBER 21, 2014

20 Awesome Productivity Tricks Anyone Can Use – crowdspring.co/1xb2r3X. 7 Unwritten Rules of Productive Office Environments – crowdspring.co/1t2AswW. Utilize Technology to Build Intimate Customer Communities – crowdspring.co/1sVvTWk. Utilize Technology to Build Intimate Customer Communities – crowdspring.co/1sVvTWk.

Social Media 100

Social Media Small Business Design Media 100

YoungUpstarts

AUGUST 14, 2014

Clients should take a good look in the mirror when approaching PR. The core purpose of marketing is to get potential customers to appreciate your unique qualities. It’s much more than specific products or prices. Public relations efforts are an effective and cost-efficient element to any company’s marketing plan.

Small Business 243

Small Business Public Relations PR Marketing 243