Rembrandt Communications

NOVEMBER 4, 2019

It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. PR relates to sending the right message out at the right time via the right media venues. The post What is Public Relations, and Why Do You Need It, Anyway?

Public Relations 113

Public Relations PR Advertising Audience 113

Up and Running

NOVEMBER 24, 2020

Bringing in customers is important. Holding onto those same customers is even more crucial. Which is where customer engagement comes into play. This is why you need to develop a customer engagement strategy. What is a customer engagement strategy? 7 Online customer engagement strategies.

Customer 150

Customer Social Network Channel Technical Review 150

Rembrandt Communications

MARCH 1, 2021

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. For example, you may want to communicate that you have a unique offer or contest happening, an exclusive discount available for a limited time, a special product or service, or something else.

PR 241

PR Software Review Public Relations Social Media 241

Rembrandt Communications

SEPTEMBER 1, 2022

When was the last time you reviewed everything going on at your business including your website content, sales funnels, customer service processes, delivery materials, social media, online analytics, and more? Take the time to review all of the messaging, products and services you provide potential and current customers.

Sales 246

Sales Social Media Analytics Public Relations 246

Rembrandt Communications

FEBRUARY 1, 2022

Is Cupid’s arrow missing your customers right now? Do customers love the way you communicate? If you haven’t reviewed your sales processes, marketing campaigns, public relations’ strategies, and all of the other ways you communicate with your audiences recently, take a detailed look at the results. Be Creative.

Software Review 264

Software Review Database Public Relations Audience 264

Startup Professionals Musings

NOVEMBER 14, 2020

You need to make sure that everyone on the team, from the clerical assistant to the chief financial officer, knows your vision and product, and doesn’t hesitate to actively engage and be an effective proponent with anyone who might be of value to the business. In fact, having one marketing guru on the team alone won’t get you very far.

Developer 326

Developer Marketing Architecture Startup 326

The Startup Magazine

APRIL 14, 2022

You could have the best product on the market, but if no one knows about it, then no one will buy it. If your startup’s name is too technical or complicated, people might not understand it, which may make them less likely to use your service or buy your product. Marketing will help your business stand out from others.

Startup 173

Startup Early Stage Naming Public Relations 173

Startup Professionals Musings

JUNE 24, 2023

Customers buy from people, not companies. That means relationships with team members, investors, customers, and vendors. Entrepreneurs who like to be argumentative, complaining, or disagreeable, will have a hard time closing a contract, investment, or a customer contract. Investors invest in people, not ideas. Marty Zwilling

Customer 227

Customer Public Relations Advertising Entrepreneur 227

YoungUpstarts

MAY 4, 2020

Newly-established businesses usually have zero customers and no reputation to speak of. It serves as your business card online, so make sure that potential customers and investors will find the information that they need there. Growing a startup is challenging when customers and investors do not know what value you bring.

Social Media 147

Social Media Startup Distribution Public Relations 147

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 317

Startup PR Public Relations Channel 317

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Customer 280

Customer Technical Review Software Review Mexico 280

YoungUpstarts

FEBRUARY 28, 2020

It Helps Potential Customers or Clients Get to Know You. Putting faces to names can make customers feel more at ease about choosing your business for their needs, as well. Being a business owner can be overwhelming what with staffing, product, and customer service to worry about.

Kansas City 191

Kansas City Kansas Social Media Flash 191

YoungUpstarts

NOVEMBER 25, 2014

By Ron Kaufman, author of “ Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet ”. For the customer service sector, the holiday season is crunch time. The holiday shopping season does seem like a minefield of potential customer complaints. You have two choices.

Customer 187

Customer Singapore United States Public Relations 187

Steve Blank

APRIL 5, 2017

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. How do I sort out what to do?”.

Marketing 315

Marketing Audience Technical Review PR 315

Steve Blank

DECEMBER 11, 2023

Most of the machines were custom-built to crack a specific code, and increasingly used a new ERA invention – the magnetic drum memory to process and analyze the coded texts. ERAs systems were designed to solve problems defined by their Navy code-breaking customer. ERA’s headcount grew rapidly.

Minnesota 292

Minnesota Engineer Minneapolis Silicon Valley 292

Rembrandt Communications

AUGUST 7, 2019

Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. Review all of the tactics they use to communicate with both current and potential customers. What are the biggest tech challenges you face? .

PR 100

PR Technical Review B2B Public Relations 100

The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. At its core, public relations is about storytelling. Measuring Success One of the challenges in public relations is measuring success.

PR 146

PR Public Relations Reputation B2C 146

Startup Professionals Musings

APRIL 17, 2010

How about talking to some real customers to see if they are as excited about your idea as you are? Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. People forget your early mistakes if they haven’t bought your product yet.

Public Relations 226

Public Relations Elevator Pitch Startup IP 226

The Startup Magazine

DECEMBER 1, 2020

Business owners are struggling to meet targets, find new customers , and retain existing customers. They have the required tools to assess your customer needs and map out strategies to bring your goods and services closer to the people who desire them. Public relations officers. Market researchers. Accountants.

Marketing 123

Marketing Public Relations Campaign Social Media 123

Startup Professionals Musings

MARCH 11, 2023

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They become walking public relations machines for themselves, as well as their idea. In fact, you don’t need a third-party public relations agency at this stage. Craft and hone your elevator pitch early.

Elevator Pitch 315

Elevator Pitch Public Relations Social Media Startup 315

Board Effect

NOVEMBER 28, 2023

By understanding what members value and require, the credit union has been able to offer the right products and services to maximize its value proposition.“The Having a smart data strategy will not only help DCCU weather any future economic storms, but will help improve performance and better address customer needs.

Technical Review 97

Technical Review Technology Software Review Georgia 97

YoungUpstarts

AUGUST 17, 2016

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. The media no longer plays such a big role in product releases due to the vast technological advancements and cultural shifts toward the Internet. by Cameron Johnson.

PR 100

PR Developer Product Indianapolis 100

Rembrandt Communications

JULY 15, 2019

Tips For a Successful Product Launch. As a Chief Product Officer for a B2B, promotion may not be top-of-mind when you are in the conception and development stage. But, this is a good time to talk to your public relations’ (PR) team members. 3 Reasons to Include Your Public Relations Team at Product Inception.

Product 100

Product PR B2B Public Relations 100

Hearpreneur

DECEMBER 28, 2022

3- Increase engagement with customers. In 2023 I plan to engage with my customers and social media followers more extensively. I want to listen to them deeply about our products. Furthermore, it will help me create content that consistently adds value for my customers. 7- Improve customer experience.

Social Media 122

Social Media Entrepreneur Retention Finance 122

Rembrandt Communications

FEBRUARY 7, 2011

The only problem is, no customers are waiting to buy your products and services. Small Business Public Relations to the Rescue! Your new small business is up and running, and you put up the “Open” sign. What do you do? It’s time to build buzz by contacting the media, posting SEO press releases, using [.].

Public Relations 100

Public Relations Small Business SEO Media 100

YoungUpstarts

OCTOBER 15, 2018

If your content and interactions are off-brand, your social media presence might confuse customers or drive them away. A style guide can contain rules for any aspects of communication you want to be handled consistently by all who represent your company (customer service, marketing, public relations, sales, etc.).

Social Media 210

Social Media Media Technical Review Channel 210

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They become walking public relations machines for themselves, as well as their idea. In fact, you don’t need a third-party public relations agency at this stage. Craft and hone your elevator pitch early.

Elevator Pitch 312

Elevator Pitch Public Relations Marketing Social Media 312

crowdSPRING Blog

JANUARY 31, 2011

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. You should determine exactly what it is you are trying to accomplish through public relations efforts and then measure your progress towards that goal. 2,500 Twitter followers?

Public Relations 130

Public Relations Small Business Lean PR 130

Rembrandt Communications

NOVEMBER 1, 2021

Public Relations May Be Just What You Need to Catapult Sales! Well, there is something you can do right now to boost your bottom line in just a few days… public relations or “PR.”. Now, many of you may think that “PR” stands for “press release,” but public relations is so much more. Public Relations can….

PR 130

PR Public Relations Advertising Media 130

Startup Professionals Musings

AUGUST 21, 2021

Many entrepreneurs never get past their first-stage focus on their innovative product, to scaling the business globally, organizing a structure to handle thousands of employees, and concentrating their focus “on the business” rather than working “in the business.” Switch your focus from product development to sales.

Merger 379

Merger Due Diligence SEC IPO 379

Rembrandt Communications

FEBRUARY 1, 2023

But is it sending the right message to your customers, partners, advertisers, sponsors, and more? Your busy and you don’t have the time or money to do public relations. What else can you do to get the word out about your products and services? Sure, your release appears all over the web and on the search engines.

Due Diligence 263

Due Diligence Distribution Reputation Public Relations 263

Rembrandt Communications

JUNE 1, 2021

After all, these events are where you make personal connections, conduct tradeshow PR (public relations), find new customers and develop leads for years to come. While you may not be able to meet them in person, you can let them know about your products, services and the benefits you provide. Contact Event Media.

PR 165

PR Public Relations Media Distribution 165

Startup Professionals Musings

APRIL 29, 2022

Most of you business owners I know are looking forward to the day when your product, team and processes begin to mature, and your business growth keeps tilting upward as you scale. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales.

Global 276

Global Marketing Acquisition Public Relations 276

YoungUpstarts

NOVEMBER 5, 2017

Thus, if an influencer believes in the efficacy of the startup, it can go a long way in gaining customers. With a traditional ad or marketing campaign, you could lose customers who don’t use the service- for instance, an ad in the subway misses out on commuters in cars. Multi-channel approach. Not the case with social influencers.

Social Media 157

Social Media Startup Technical Review Audience 157

Startup Professionals Musings

DECEMBER 17, 2022

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth. An expanding customer base demands better support.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

YoungUpstarts

MARCH 1, 2018

Your customers (even the “old” ones over 50) rely on them more than you might think. And while Facebook offers online reviews (which you should manage as part of your customer service work on that platform), there’s also Google My Business, Yelp, and a dozen other review services. People mistrust companies, products… you name it.

Small Business 187

Small Business Marketing Technical Review Social Media 187

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 144

Customer Social Media Public Relations Internet 144