Customer Product Sales Strategic Investors 
Both Sides of the Table
NOVEMBER 9, 2009
You have a “strategic investor&# who wants to invest in your B round as long as a financial investor will lead. Your A round investors are not stepping up. - I was looking for a person to head up my UK sales team. But as a sales person you have to be able to build rapport. You raised $1.5
Both Sides of the Table
MARCH 30, 2010
Evan and I met regularly over a three year period from the time he was running Flux, which he sold to Viacom ( who was his strategic investor ). This is his third company that is in this related space and he was an early investor in Adconion. And this part of the product is entirely free to use. I like that.
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Berkonomics
JANUARY 27, 2022
Because the first rule for raising money is to do it on good news – right when sales are increasing at an accelerating rate. Or when a major customer signs a significant deal. Or when something happens that makes an investor think this company is about to break out. Why is this important advice? Do it on good news!
Berkonomics
AUGUST 3, 2023
Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Better yet, the valuation of your enterprise is often higher than if the same investment were taken from a professional investor.
Austin Startup
OCTOBER 8, 2017
Extensive prep work on product, messaging, lead gen, demos, and scheduling specific meetings starts months ahead of an action-oriented conference. Buying a plane ticket and a badge and just showing up is not likely to be productive. If you have sales people on quotas, those must be measured and recalibrated for the next year as well.
OnlyOnce
JULY 9, 2013
The book has been described by a few CEOs who read it and commented early for me along the lines of “The Lean Startup movement is great, but this book starts where most of those books end and takes you through the ‘so you have a product that works in-market – now what?’ Chapter 3: Telling the Story to Your Investors…The Business Plan is Dead.
David Teten
SEPTEMBER 6, 2015
Corporate venture funds are often referred to as ‘strategic’ investors because of the unique benefits they bring to the table. Access to the corporate investor’s ecosystem can open up great opportunities from technology validation to customer and partner development. Some corporate VCs even have seed funds.
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